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BACKGROUND
This section was created in 2016 to develop agro-based entrepreneurs in agro-food field (crops, livestock and aquaculture) and food processing entrepreneurs that emphasizes the increased production of quality products and competitive in the global market. Accordingly, aspects of the promotion, marketing and the use of high technology will be focused towards achieving the objectives of this section.

Emphasis will also be given to developing the processing industry and value-added products through the Entrepreneur Development Programme Agro integrated towards increasing the income and standard of living for farmers in the Muda area.

The role of this part is to realize the government’s intention to make the agro-based industries as a competitive industry as set out in the Entrepreneur Development Program of the National Agro-based Industry.

VISION
Being a leader in the agro-based industry and non-industry paddy competitive MADA.

MISSION
Plan, implement, coordinate, control, monitor and evaluate programs – programs and Agro-Industry Non Paddy MADA.

OBJECTIVE

  1.     Increase the income for MADA farmers through the implementation of industrial agro activities and not the paddy industry.
  2.     Help to Provision of support services involving training, marketing, financing and use of technology.
  3.   Creating a 3,000 people in MADA Agricultural Entrepreneur until 2020.
  4.   Creating a 500 people Young Agropreneur until 2020.

3. MAIN FUNCTION OF PART

23ENTREPRENEUR DEVELOPMENT PROGRAM OF FARMERS MADA

There are six core programs conducted by MADA to develop  Farmers entrepreneurs, namely: –

1.    DEVELOPMENT OF HUMAN CAPITAL

2.    INCREASED PRODUCTION CAPACITY

3.    MODERNIZATION OF PROCESSING & IMPROVE INFRA

4.    RESEARCH & DEVELOPMENT PRODUCTS

5.    PROMOTIONS & MARKETING

6.    CERTIFICATION & ACCREDITATION

I.  DEVELOPMENT OF HUMAN CAPITAL

Develop agriculture entrepreneurs is a agro-based entrepreneurs and agro-based industries in the Muda Area in terms of enriching human capital, namely by increasing the level of knowledge and competence of entrepreneurs produce products through: –

i. Technical Skills Training (Theoretical and practical elements in accordance with the practices and the processing technology and  latest production to ensure the transfer of technology can be implemented more effectively) as well as

ii. Business skills through the financial management training, accounting, marketing, branding and communication to operators so that entrepreneurs can be developed resilient in managing businesses and help increase their income and local residents.

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II.  INCREASED PRODUCTION CAPACITY

Increased the capacity and production capabilities are among the efforts to get the skills, techniques and new technology, and how to use all aspects it to improve  of their business operations.

Stage of PKS a small and limited a resources could limit their ability to increase capacity and capabilities. Generally, PKS less have economies of scale and may incur high costs to acquire and use technology and improve the skills of their workforce. Therefore, the grants provided by the government get helped PKS increase their capacity and production capacity.

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 III.  MODERNIZATION OF PROCESSING & IMPROVE INFRA

In an attempt to the entrepreneurs who viable and competitive, a strategy will be to transform potential entrepreneurs towards the more modern processing practices and meet all certification requirements.
Usually, the size of the premises and processing capacity can be affects the ability of entrepreneurs to manufacture quality products in quantities more economical. Through the this program, advisory service and support will be given to potential entrepreneurs to get funding priorities of any financial institution and agency that issued the funds for loans and commercial for the construction, upgrading processing establishments and equipment comply with the certification and international standards such as Certificates Halal, GHP / GMP and HACCP.

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 IV.  PRODUCT DEVELOPMENT & INDUSTRIAL
 
Program product Development &  Industrial focused on developing the processing industry entrepreneurs to better quality products to penetrate the wider market. The scope under this program are: –

  • Conducted a survey of new innovative products and high-impact.
  • Identifying potential entrepreneurs to produce quality products.
  • Perform the collaboration with the department / agency for research for the development and improvement of product quality.
  • Strengthening entrepreneurs’ knowledge about quality and product development through transfer of technology for technical training and entrepreneurial skills.
  • Improve the production through modernization of infrastructure, machinery and equipment
  • Establishing SOP products potential for commercial production.

V.        PROMOTIONS & MARKETING

  • Filtering and managing participation of entrepreneurs the promotional activities organized by the IAT & BP and MoA for promoting products MADA entrepreneur in domestic and international markets.
  • Set the criteria that meet the standards of products based on market demand and bring together entrepreneurs and marketers agent.
  • Establish outlets for the marketing of agricultural products according to the demand of use at an affordable price.

VI.  CERTIFICATION & ACCREDITATION

Certification & Accreditation program aims to improve the quality and safety of food products of Small and Medium Industries (SMIs) through incentives to entrepreneurs in getting at least and HALAL certification must be further developed towards GMP and HACCP certification. Between the scope of activities under this program are: –

  • Improve knowledge about the importance of certification and accreditation among entrepreneurs.
  • Ensure the entrepreneurs have a certificate in food handling and injection Thypoid.
  • Strengthening cooperation between MADA and departments / agencies that issuing the certificates.
  • Ensuring premise entrepreneur according to certification specifications.

4. MAIN FUNCTION OF BRANCH

Section of Agro Industry and Non-Paddy has 3 branches, namely: –

1.    Branch of Agro Industry: –

i.   Implement a program of modernization of the infrastructure and processing technology.

ii.  Establishing agro-based industrial zone of crops, livestock and aquaculture in Muda area.

iii.  Develop agro-based processing activities commercially.

iv. Implement development programs Agro-Tourism, Eco-Tourism and ‘Homestay’ in Muda area.

v.  Establishing loan assistance schemes and financing for entrepreneurs advancement.

2.    Branch of Industry Non-Paddy: –

i.  Manage, supervise and implement programs to increase the income of farmers through agricultural activities instead of paddy.

ii.  Manage, supervise and carry out development projects instead of paddy as the nucleus project.

iii.  Manage and provide performance reports Plan Section Industry Agro & Non-Paddy.

iv. Manage and supervise and implement extension services for development  agricultural Non-paddy.

3.    Marketing Branch: –

i.   Plan and prepare a marketing plan fresh products and processes entrepreneurs and PPK MADA.

ii.  Implementing marketing activities of fresh products and processes and PPK MADA entrepreneurs.

iii.  To coordinate, evaluate and improve the planning and execution of marketing fresh produce activities and entrepreneurs process and PPK MADA.

iv.  Manage, supervise and implement the Development Program and Product Branding.

5. CLIENT CHARTER
Our commitment in the service Section Agro & Non-Paddy, MADA is to: –

Branch of Agro-based Industry

i.    To provide efficient, accountable and effective in meeting the needs of “stakeholders”.

ii.   Provide a variety of Agro-development programs to increase the income of farmers in the Muda area.

iii.  Provide the opportunity to produce entrepreneurs the viable in Agro-based Industry.

iv.  Ensure that the projects undertaken by the Area Farmers Organisation and entrepreneurs are monitored from time to time.

Branch of Non-Paddy Industry

i.  To provide efficient, accountable and effective in meeting the needs of “stakeholders”.
ii.  Provide a variety of Agro-development programs to increase the income of farmers in the Muda area.

iii.  Provide the opportunity to produce entrepreneurs the viable in Non-Paddy Industry.

iv.  Ensure that the projects undertaken by the Area Farmers Organisation and entrepreneurs are monitored from time to time.

Branch of Marketing

i.  To provide efficient, accountable and effective in meeting the needs of “stakeholders”.

ii.  Provide a variety of Agro-development programs to increase the income of farmers in the Muda area.

iii. Provide the opportunity to produce entrepreneurs the viable in marketing sector.

iv. Ensure that the projects undertaken by the Area Farmers Organisation and entrepreneurs are monitored from time to time.

6. DEFINITION OF ENTREPRENEUR

CATEGORY OF ENTREPRENEUR

DEFINITION

Industry Entrepreneurs

Agro-base 

Those individuals or groups whose activities add to the value of agricultural raw materials for food and non-food through further processing to make raw materials such as product can be marketed, used or consumed and at the same time increase their income.

Agro-based entrepreneurs

Strive and produce the basic agricultural products including crops, livestock, akukultur, agrotourism, stitching, straw and compost.

 

 

 

 

 

 

 

 

 

7. DEFINITION OF SECTOR ENTREPRENEURSHIP

SECTOR

DEFINITION

Agro-base Industry
Production of a product through the processing of raw materials as a result of agricultural produce such as bananas to produce a banana chips and etc.
Fresh Products 
Products unprocessed agricultural crops such as corn, rice, etc.
Non-Food
Production of non-food product through the processing of raw materials resulting from agriculture to a product such as the use of paddy straw for composting.

 

 

 

 

 

 

 

 

8. PERFORMANCE ENTREPRENEUR FARMER DEVELOPMENT In 2010 – 2015
1. ACHIEVEMENTS OF ENTREPRENEUR FARMER OF THE YEAR 2010-2015

BIL.

CATEGORY OF ENTREPRENEUR

YEAR

2010

2011

2012

2013

2014

2015

1.

 Agro-base Industry

783

986

1,107

1,148

1,236

1,273

2.

 Agro-base

916

940

1,040

1,161

1,288

1,329

TOTAL

1,699

1,926

2,147

2,309

2,524

2,602

 

 

 

 

 

 

 

 

2.  ACHIEVEMENT OF SALES VALUE (RM) OF ENTREPRENEUR FARMER MADA IN  YEAR 2010-2015

SECTOR

2010

2011

2012

2013

2014

2015

JUMLAH

Agro-base Industry

39,591,396

48,391,998

67,651,067

70,246,546

99,530,450

109,446,344

434,857,801

Fresh Products

9,408,088

5,719,025

11,580,698

5,742,153

7,149,049

9,648,585

49,247,598

Non-Food

508,358

2,843,071

3,895,257

5,094,204

6,128,187

3,543,344

22,012,421

Total

49,507,842

56,954,094

83,127,022

81,082,903

112,807,686

122,638,273

506,117,820

 

 

 

 

 

 

 

 

 

 9.  CENTRE OF HANDICRAFT MADA

This project was initiated through the allocation given by the EPU under Cross Border program to diversify the use of waste based on paddy straw.

  • The project was started in 2008 in collaboration with the Forest Research Institute Malaysia (FRIM) to study the feasibility of the production of paper to be used as handicraft products with the goal of increasing the use of agricultural waste, particularly paddy straw.
  • At the end of the study, FRIM has identified appropriate technology and has made recommendations for the purchase of machinery for the purpose of straw-based paper production.
  • To implement this project commercially, MADA is developing a center for collecting and selling various handicraft products across the Kedah and also produce the product of agro-based industry.
  • This center will equipped with the sales center, demonstration center and exhibition space to facilitate visitors and potential buyers to take a closer look handicraft products produced by entrepreneurs in the Muda area.
  •  The center will also be equipped with craft workshops involving craft straw, pine, embroidery, iron and designs wood.
  •  The center has started operating in 2012 in Pekan Pendang, Kedah.

16 10. MANGGO FARM IN CHOK ANAN MADA

Mango plant is the second most important crop that is being encouraged and cultivated in plantation and group in the Muda area. Climate and topography of the area found very suitable for mango crops because of drought the length needed for the flowering process. These features give advantage to the Muda area compared to other areas. Recommended mango clones grown in the area is a clone of chok anan (244). This clone was chosen because it is more productive and low tree size allows it can be easily managed and in addition to favorable demand in the market.

17 For the purposes of promoting the cultivation of mango chok anan, the two programs have been carried out by the Forest Research Institute, namely: –

i.    Mango Group Program

ii.   Mango Farm Project of MoA Inc.

Mango Group Program

Objective the implementation of mangoes in the area of project is aimed at: –

–      Improving the existing plant mango.

–      Developing the vicinity abandoned  at village area

–      Introduce farm management in the group

–      Improve the farmers’ side income.

Programs was conducted to ensure the success of programs such as the mango is: –

–      Perform the activities include the distribution of relief inputs mango seedlings and fertilizers.

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–      Provide assistance equipment and repair small farm infrastructure for areas of potential.

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–      Provide advisory service and guidance to farmers about methods and technology in mango crop.

 

 

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– Provides a course and practical training in the field of mango cultivation technology.

– Conduct the mango repurchase of the project from the participants with reasonable rates.

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Mango Farm Project of MoA Inc.
The a nucleus farm that has been developed with an area of 42 hectares and planted with approximately 18,000 mango trees chok anan (MA 224) in Tobiar area Pendang, Kedah. It was implemented in 2001 and operated by the MoA. Inc. involving government departments and agencies such as the Department of Veterinary Services, MARDI, FAMA, Bank Pertanian Malaysia and the Department of Agriculture. The latest farm management practices that meet the standards of Good Agriculture Practice Malaysia (SALM) was applied in this field so that the mango are produced to meet the requirements of accreditation MALAYSIA BEST.

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Mango farm of MoA Inc has been developed in four phases, namely plant:

i.             Phase I   – 7,236 tree (18 hektar)        – planted on (Julai 2002 – September 2002 )

ii.            Phase II – 8,403 tree (18.7 hektar)     – planted on (Mac 2003 – Ogos 2003 )

iii.           Phase III – 1,820 tree (4.3 hektar)     – planted on (Ogos 2003 – Oktober 2003 )

iv.           Phase IV – 600  tree (1 hektar)           – planted on (Januari 2007 – Februari 2009 )

 

Among the activities conducted at Mango Farm MoA Inc. are: –

i.      Center the collection and distribution mango.

ii.    Development and upgrading of farm infrastructure for making the Mango farm MoA Inc as a destination Agrotourism.

 

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Mango tree nurseries chok anan for sales and distribution under the mango cluster.

Provides practical course Technology  to participants of project a mango group.

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iii.   Accreditation farm

Mango farm of MoA Inc. has received the recognized of Certificate Malaysian Farm (SALM) in 2006 and was renewed in early 2009.

Whereas recognition of the quality of the fruit produced was obtained in 2007 with the award of the Certificate Malaysia’s Best.

 

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