In 2016, the MADA as well as the previous year continued the implementation of the Farmers’ Entrepreneur Development Program which included entrepreneurs involved in the basic agribusiness sector and agro-based industry sectors. The long-term program is aimed at raising the level of skills of farmer entrepreneurs in the aspects of operations and production, business management and more systematic marketing. Among the business categories involved include the business of snack processing, beverages, traditional cakes, handicrafts, herbs, cosmetics as well as other business projects such as sewing, livestock projects, crop projects and aquaculture.

The Agro-Based Industry is a thriving sector where it involves the processing of agricultural products to diversify downstream agriculture-based industries such as crops, livestock and aquaculture in Muda Area. Throughout 2016, agro-based industrial projects that have been implemented to increase farmers’ income and entrepreneurship by utilizing the diversity of existing agricultural resources include the MADA Farmers Entrepreneurship Development Program, the Young Agropreneur Program and Agrotourism in Muda Region.

To produce entrepreneurs who are competent, competent and have high commitments in managing their business, the MADA has implemented activities such as human capital development, production capacity building and modernization of infrastructure, certification and accreditation, product research and development as well as promotion and marketing.

Hence, MADA has managed to produce 2,650 entrepreneurs in 2016 where 1,300 are entrepreneurs of the agro-based industry and 1,350 are agro-based entrepreneurs. The details of the number of MADA-led entrepreneurs are as follows: –

Number of MADA Guided Entrepreneurs

For 2016, the selling value for entrepreneurs guided by the MADA has shown a positive improvement. The industrial product of MADA guidance farmers’ group has received high demand for the year and contributed the highest selling value compared to fresh and non-food products. The selling value of the whole product has increased by 13.4% ie from RM122,638,273 in 2015 to RM139,093,846 in 2016. The Details of the Sales Value of Farmers of MADA are as follows: –

i. The Young Agropreneur Program
The Young Agropreneur Program started in 2014 to produce young, progressive, competitive, creative, innovative and high income young entrepreneurs in the agricultural and agro-based industries. This program aims to attract youths aged 18 to 40 years to venture into the field of entrepreneurial entrepreneurship. The program’s approach is to assist and encourage the involvement of youths in entrepreneurship based on agricultural activities encompassing all activities within the value chain of agricultural industries such as crops, livestock, fisheries, agro-based industries, including marketing, support and agro-tourism. Additionally, the program aims to increase young agropreneur revenue through increased productivity, quality, technology and innovation as well as competitive markets.

The privilege of this program is an intensive technical and training advisory through the Development Program implemented by the Department / Agency or the Project Leader on the project. Eligible young agropreneur will also receive grants or in-kind contribution with a maximum limit of RM 20,000 according to the proposed project type.

ii. Agrotourism Project In Muda Areas
Agrotourism projects in the Muda Areas are aimed at promoting the agricultural-based tourism industry to the general public. With the implementation of the agrotourism project, the community can learn about the existence of an agricultural-based tourism destination where vacationers of this destination are not only able to go on vacation but can learn about agriculture.

a. MADA Kg. Jeruju Homestay
MADA Kg. Jeruju Homestay comes from a reconstructed village due to coastal erosion. The homestay is attracted by its planned placement and production of agro-based industrial products based on fishery resources such as dry fish, dried prawns and belacan.

b. MADA Pulau Pisang Homestay
MADA Pulau Pisang Homestay offers an attractive tour package that attracts both domestic and foreign tourists. Among the packages offered are Mini Zoo Package, Local Fruit Hamlet, Fishing Package and Barbeque, Tram Ride Package around the village and Campsite Package for students.

c. MADA Pantai Jamai Homestay
MADA Pantai Jamai Homestay is a village full of traditional values ​​and fascination, giving visitors the opportunity to explore the fascinating village history culture and also experience the fun of tradition-filled life.

d. Muda Resort
Muda Resort is one of the most respected agrotourism destinations and is managed by MADA. To date, Muda Resort is very well-known and has the potential to be one of the preferred destination agrotourism destinations for family and group activities.

e. Ladang Nipah Kipli, Kuala Sanglang
Ladang Nipah Kipli is a nipah plantation filled with over 3,000 nipah trees. A comfortable and fresh atmosphere under the nipah spice and nipah nipah drinks has been the driving force for this field to be visited and become one of the potential agrotourism projects.

f. Ladang Nipah Ismail Che Kaq
Ladang Nipah Ismail Che Kaq is a fun and casual conceptual nipah farm. Visitors have the opportunity to relax under the nipah tree beside enjoying fresh nira drink, nasi jeli and laksa.

g. MADA Mango Farm
The MADA Mango Farm is located in Tobiar Pendang where the area is surrounded by fields that extend beyond eyes to make the atmosphere fresh and comfortable to be enjoyed by visitors. With a total area of ​​42 hectares, it is guaranteed to give a guarantee to the visitors to taste fresh spices from the fields.

h. The Handicraft Center And IAT MADA
The Handicraft Center And IAT MADA market entrepreneurship creativity and innovative handicraft products in the MADA area by re-using wasted agricultural materials such as paddy straw, pandan and rattan so that the bags, picture frames, money bags, boxes, notebooks and more souvenirs unique and interesting to take home. Throughout 2016, Agrotourism Project in Muda Region has generated an income of RM565,457. The revenue for the 2016 year showed a decline from the previous year as a result of the decline in the Malaysian currency ringgit compared to the previous year despite the increase in number of visitors. In addition, the factors of climate change, especially the phenomenon of el-nino, are at least as much as the growth of this industry. The income detail for the Agrotourism Project in Young Areas is as follows: –

The number of visitors to the Agrotourism Project in Young Areas in 2016, a total of 42,991 people visited the MADA Agrotourism Project. The details of visitors to the MADA agrotourism project are as follows: –

Throughout 2016, various programs and activities to increase production of agro-based products have been implemented. This implementation is in line with the goals of the National Agro-Food Policy. The MADA continued with the human capital development program of farmers where knowledge and skills of farmers were enhanced through the participation of MADA-organized training. Among the basic farming projects that have been given priority in 2016 are divided into two sectors namely Fresh Products and Non-Food Products.

i. Plant Project
Diving cultivation project is a major crop project focused on the Young Regions after rice cultivation as most farmers cultivate the cultivation activities. Farmers involved in this diffusion group project are “out growers” to the MADA Mango Farm, Tobiar Pendang where their production proceeds are also collected and sold to the Mada Mago Farm.

The MADA Mango Farm Project is a commercial cultivation plant with a total area of ​​42 hectares. As a commercial scale farm, this farm plays an important role in which it has become a Diving Plant Technology Transfer Center, Pruning Plant Practices Training Center and Pengkedan Gradation and Processing Center in Muda Area.

The cultivated shrub clone is from Chok Anan type (MA224) and to increase the value of the product, this tuna is branded with the Tobiar Gold brand in conjunction with the name of the cultivation area. The farm has also successfully obtained certification and accreditation of Malaysia’s Good Agricultural Practice Scheme (myGAP).

ii. Aquaculture Project
To diversify and generate income by farmers, aquaculture projects especially tilapia fish culture in cages is one of the activities undertaken by using water resources on the MADA canal. In addition to tilapia fish farming in cages, farmers also carry out traditional fish culture projects in the ponds, types of fish that are reared are catfish, puyu and sepat.

iii. The Livestock Project
Livestock Project has been concentrated as the livestock industry in the Muda area is still small but potentially expanded to contribute to the production of national food supply. In addition to fostering entrepreneurial values ​​among farmers in the livestock sector, these activities have generated their incomes aside from rice crops. Animal husbandry projects undertaken by the farmers include the Goat Livestock Project, the Cow Livestock and the Duck Farm.

i) Straw Project
In rice cultivation activities, the rice harvesting process will produce waste from paddy trees, especially hay. Since ancient times, straw-burning activities have been carried out to eliminate such waste and as a means of eliminating disease infections, pest attacks and further strengthening soil structures. However, it attracts environmental pollution problems where rice straw combustion can be openly disruptive to the quality of air and surrounding people.

Hence, until 2016, MADA has developed 7 rice straw raising projects fully operated under DI, PPK B-II, PPK H-II, PPK A-III, PPK E-III, PPK B-IV and PPK F-IV.

Throughout 2016, the implementation of the Agro-based Development Project in Muda Region had generated a total income of RM6,182,243. This revenue dropped 35.9% from the previous year. This decline factor is due to the phenomenon of el-nino. Details of the achievement of the Basic Development Projects are as follows: –

The implementation of the Government Transformation Program (GTP) has had a positive impact on the people. 2016 is the sixth year of implementation of the low-income aid program through AZAM Tani’s component. In 2016, based on the GTP Defining Laboratory 3.0 several KPIs were set by the Performance Management and Implementation Unit (PEMANDU) as the KPI of the Ministry of Agriculture and Agro-based Industry and MADA. The table below shows the list and achievements of the KPI.

The most important indicator for measuring the impact of the program is in terms of the number of participants who have gone out of the Poverty Line Income (PGK). This is to see if the aid program has been carried out can lead participants to improve their lives to a better stage. The table below shows the number of participants who have gone out of PGK will be monitored through the e-Kasih system where monthly income has been updated periodically in the system so the participant’s position will be’auto generated by the system.

Product development, promotion and marketing elements play an important role in enabling the production of quality and competitive products. Therefore, in 2016 the MADA has focused on marketing programs that cover product development activities, the development of entrepreneurial product development centers and promotion and sales. This activity was implemented to enable entrepreneurship MADA’s entrepreneurial products and able to penetrate the global market.

i. Product Development
In 2016, a total of 31 product types were involved in product development activities and benefited 31 entrepreneurs from MADA. Product development activities provided to entrepreneurs in collaboration with selected research bodies include basic nutrition facts and chemical and physical analysis. Meanwhile, a total of 6 types of products have been involved in the development of packaging and product quality improvement which is beneficial to 6 entrepreneurs. Achievement of activities for product development is as follows: –

ii. Development of MADA Agro-Based Product Collection Center
The entrepreneurial product collection center is divided into two (2) categories, which are branded Collection Center branded Farmer Mart Shoppe (PMS) brand and MADA Product Collection Center (PP).

Farmers Mart Shoppe (PMS) is a network of product collection centers managed by competitive MADA marketers. As of 2016, there are 7 PMS in the Young Regions. Meanwhile, MADA Product Collection Center (PP) is a sales center of entrepreneurial products managed by MADA and PPK subsidiaries. Until 2016, there are 7 PPs in the Young Regions.

In 2016 the 1Malaysia People’s Agrobazaar collection and sale center (ABR1M) was implemented in the MADA area. A total of 10 units of ABR1M have been created and managed by MADA marketer entrepreneurs.

Overall, the accumulated sales value of the entire Product Collection Center in 2016 is RM13,927,156. Detailed information on the achievements of the IAT Product Collection Center are as below: –

iii. Promotion of Domestic and International Rankings
Promotion activities covering domestic and international levels are being implemented continuously throughout 2016 to help entrepreneurs market their products. This promotional program is a field for entrepreneurs to introduce their products as well as a platform to meet marketers interested in marketing their products on a large scale.

Ending 2016, MADA has participated in 83 domestic-level promotional programs and 6 foreign trade mission programs organized by the Ministry of Agriculture & Agro-based Industry of Malaysia (MoA) as well as making the total number of promotions participated by MADA 89 times. Overall, entrepreneurs who receive benefits during the implementation of this program are 338 people. Details are as below: