CORPORATE COMMUNICATIONS & PUBLIC RELATIONS PROGRAM
The Corporate Communications Branch (CKK) is the branch responsible for managing and managing tasks related to event management and councils, public relations, publications, facilities and briefings during the visit, managing complaints and customer service.
Throughout 2016, the Corporate Communications Branch (CKK) has coordinated and carried out the following activities:
A. EVENT MANAGEMENT
Every year this branch will regulate and coordinate every event conducted by MADA to be smooth and satisfying. The branch will provide council equipment and equipment, messaging facilities, filming and organizing arrangements. In 2016 the Corporate Communications Branch has managed 130 events involving dignitaries such as briefing, entertainment, opening and exhibition.
B. PUBLISHING AND PRINTING
In 2016, the branch has issued and distributed two leaflets and paddy crops to each farmer working on the rice fields in the Muda area. In addition, the branch also publishes books such as MADA Official Daily Book, MADA Annual Report, MADA Info, PosterPoster Printing and Exhibit Brochures, Reference Brochures, Invitation Cards, Program Books, Advanced Magazine Bulletin, Work Papers, Card Mada and Vehicle Stickers.
C. RECEIVING OUTCOMES
MADA parties often receive annual visits from outside parties to share knowledge and knowledge in paddy fields. MADA is often used as a destination for tourists either from within the country or abroad. For 2014, MADA has received a total of 1 visits from overseas visitors, 9 times from Government agencies and 3 times from students, private and public. The estimated number of visitors is about 1000 people.
D. MEDIA MANAGEMENT
MADA has used several media channels to deliver the latest information and info on MADA. Among the media used is through print media (local and national newspapers), electronic media (Radio Alor Setar and several slots in TV channels) and cyber media (MADA, EMail, E-Aduan, Facebook, MADATV and Twitter) .
E. COMPLAINT MANAGEMENT
MADA always ensures that every information can be communicated accurately, quickly and successfully to the general public. In this regard, the Corporate Communications Branch is responsible for managing monitoring of agricultural issues, coordinating and responding to complaints received, updating social sites, holding press sessions, preparing press kits, providing speech texts and coordinating programs with media partners. In 2016, 62 complaints were received from farmers and the general public. Complaints are received from various channels such as letters, phones, websites, e-complaints, Consumer Associations, Public Complaints Bureau, newspapers, television broadcasts and face-to-face meetings. Every complaint is confirmed receipt and answered within the stipulated time.